The EASIEST WAY TO TAILOR YOUR resume
“Why did he leave us alone?”
“What are we going to do?”
That’s what my mom and grandmother said to me the night after Christmas, standing over my grandfather’s body. He was gone. He raised me. He paid the bills. I was 18, and I was the oldest. From that night, the answer to ‘what are we going to do’ was me.
But I couldn’t answer fast.
60+
internships applied to. Every company said no.
$10/hr
what I brought home while my family waited.
Every rejection wasn’t a no.
IT WAS ANOTHER WEEK MY FAMILY NEEDED ME.
Then I realized it wasn’t just me.
300+
students I helped at the UTEP Career Center
1
Every student walked in with the same amount of rejections.
2
Students had no knowledge of internships, tailored resumes, or anything related to job searching.
BUT WHY ARE WE GETTING REJECTED SO MUCH?
What companies built
1
Applicant Tracking System filters
Keyword software ignores qualified resumes for missing the exact phrasing. No human ever sees them.
2
AI scoring
New screeners rank resumes on how well they match the job description, not just keywords. The bar keeps rising.
3
Recruiter overload
Flooded with extreme AI-generated bot resumes, recruiters cut resumes fast, and good applicants get thrown out.
What students face
20 - 30 min
to tailor a resume for one role.
100+ applicants
postings fill within hours; slow means invisible.
The trap
Spam with generic AI tools, or take your time and fall behind.
Students need tailored resumes in minutes
Our first product — live today
Paste the job. Get the resume.
Upload your resume. Paste the job posting. A tailored one-page PDF in your email.
Try it yourself: peerlyjobs.com
Year one
Aug 2025: a class project that had students asking for the link.
Twelve months later: a fully built AI agent system, live at peerlyjobs.com.
117
resumes tailored in our first 8 weeks
77%
of resumes came from returning students
Zero dollars of marketing. Every user came by word of mouth.
Same story, faster ending
Students who came in stuck and left with offers, the same wall I hit for a year.
“Translating military experience into terms employers actually look for was a real struggle. PeerlyJobs changed that. Thanks to PeerlyJobs, I landed an internship in Information Security.”
Jonathan, U.S. Army Veteran
Information Security internship, GECU
“I was struggling to find an internship after applying for over a year. I finally started landing interviews with big engineering firms and got my first offer as an engineering intern thanks to PeerlyJobs.”
Jesus, EPCC & UTEP Student
First engineering intern offer
What’s next.
The next twelve months are already scheduled.
Now — Sep
Peerly’s 200
Official beta launch in UTEP.
200 founding users, each with 2 referral invites. Built to create demand, not just feedback.
NOV
First revenue
Paid subscriptions go live.
Dec
IMESSAGE FEATURE LAUNCH
Led by Roberto Maldonado, ex-Twilio messaging engineer. We go where students already are.
2027 →
Next campuses
Same playbook: presentations, referrals, word of mouth. New cities.
The REVENUE SCALES at $2.
One plan, gets users 10 resumes.
Intro pricing for our web product. The iMessage feature launches as a higher tier.
$0.02
what one resume costs us
60 subscribers
pays for everything we run
60%+ profit margin
on every user after that, and it grows with scale
Career coaches charge $100+/hour. Resume builders charge $20–40/month. We’re the most affordable option on campus and still profitable, because our costs are software that come from lived experiences.
Our bet: the next workforce.
Interns and entry-level workers become the largest workforce of the next 30 years.
We’re starting with them, in the chat thread where they already live.
First the resume. Then the interview, then the promotion, the next move: an AI career partner that grows with them from first internship to leadership.
We’re not building a resume tool. We’re building the career layer for the generation that’s about to run everything.
$11,600
Build.
Founder full-time for 6 months, iMessage launch.
$3,600
Run.
AI, servers, development tools.
$2,800
Grow.
Campus launches at UTEP, EPCC, NMSU.
$2,000
Reserve.
For when something breaks.
Gets us to: Peerly’s 200 complete, iMessage live, and 400 paying subscribers by February 2027.
"I BUILT THIS WHILE WORKING, STUDYING, AND RAISING A FAMILY. IMAGINE WHAT I'LL BUILD FULL-TIME."
